Localization
We can assist you in obtaining a gaming license or in contacting the relevant entities to legalize your platform. Our contacts will ensure a smooth and direct process, without intermediaries. We can also provide legal support throughout the localization process.
Operation
Our service offering includes operation optimization, this refers to the correct integration of the relevant casino product, sportsbook, in high value acquisition traffic sources and reliable payment processors. This optimizes your conversion.
Expertise
Our years of experience in the industry allow us to identify the shortcomings of any operation as well as facilitate decision making to propose the strategies that best suit our clients to achieve their objectives.
Market Knowledge
Our agency’s greatest advantage is our in-depth knowledge of the product, the market, and the sports industry. We can therefore save our clients the time and effort of having to explain what they sell and how, we already know it.
This knowledge translates into savings in time and, most importantly, in investment. Our communication is from Mexicans for Mexicans, and we are fully aware what the local market wants and needs.
Sports
At this point, everyone in the team is passionate about sports. We watch, eat, breathe and think about sports 24/7. As we all know, sports never stop at any time anywhere in the world so we are always monitoring any event that is relevant to the national market and our suggested strategies will always be aligned with the most relevant markek trends without selling for the sake of selling.
We do not overlook any sporting event and you will not need to remind us of anything, we will offer you all the attractive events for the local bettors.
Media (TV)
Media is an essential pillar of any strategy, so we offer an annual and monthly mapping of all relevant sporting events for the Mexican market, prioritizing American sports, Liga MX, Champions League and the most important European soccer leagues worldwide.
Based on these sporting events, we prepare a media flow adapted to the client’s needs and once approved, we go out to negotiate with the networks the best properties at key moments of the events.
BetLogistics does not have any agreement or deal with any specific network like other agencies do. We offer what will work for the client, not what benefits us as an agency (that is one of the major differences between BetLogistics and other agencies).
Digital media and specialized sites
If you are looking for spaces and/or properties in specialized sites, we can assist. In Mexico, many recognized sites have category exclusivity with a sports betting company, but we can always look for other options and there are many in the market.
Creativity
With marketing experts in our team, we are never short of ideas. We can offer you any type of proposal for your brand, from strategies, audio logos, slogans, mascot and/or character design, graphic lines (master graphics) for any situation, promotions, marketing campaigns, activations, watch parties and an endless number of options that will help you stand out from the competition.
Design
Our design team has more than 10 years of experience working with sports betting companies and for major sponsorships such as NFL, MLB, NBA and the Selección Nacional de México.
We like to offer disruptive and propositive graphic lines that attract the attention of bettors and not be just another ad or post like the hundreds that we find every day on the internet.
At BetLogistics, we believe that properties should be dynamic, persuasive and visually appealing; that’s why we are always at the forefront of design and even setting trends.
They are also specialized in video production and editing for any need and situation, from tutorial videos (e.g. how to register and/or deposit), promotions videos, casino games videos, etc; always dynamic and creative.
Sponsorships
We have managed the most important sponsorships in Mexico, NFL, MLB, Selección Nacional de México, Liga MX teams, among others. That is why we have the capacity to accrue all the benefits under contract and, above all, to make the sponsorship profitable by monetizing it and getting the most out of it. In many cases, the benefits are lost because there is no follow-up or planning for the sponsorship.
We currently have a portfolio of sponsorships of teams and leagues such as the NFL, MLB, NBA, LMB, LMP and more.
Promotions
Throughout our work experience in different sports betting companies, we have developed unique promotions with outstanding results and we can make them as big or small as the client requests. In this sense we can create promotions for social media whose prize is a giveaway or a much more robust promotion as a “Promo Master” as we call them, where the prize is a trip to the final of the Champions League, the World Series, a Super Bowl or even the World Cup.
CRM
In the CRM department, we focus on analyzing communication and segmenting our customers by verticals, including recreational and VIP. We perform a detailed segmentation analysis to optimize our communication strategies through multiple channels, such as e-mail, SMS and push notifications.
In addition, we customize a monthly communication calendar that includes sports and casino events relevant to bettors, prioritizing those games with the best performance in Mexico.
We establish commercial alliances with service providers for sending communications (e-mail, SMS and push notifications), ensuring that we offer the most effective options through aggregators with proven performance in the Mexican territory. We also collaborate in the creation of bonuses and promotions, complying with DGJS and SEGOB regulations for the authorization of annual promotions.
Finally, we integrate a Sportsbook that allows us to know the most profitable sports markets, including the correct reorganization of the odds/lines.
VIP
We are aware of the crucial role VIP customers play in any sports betting company operation. To encourage greater betting volume from this important client base, we have developed a bespoke loyalty program.
The treatment of these special customers is something we also have experience in, mapping important dates for them and pampering them with giveaways and unique experiences as they deserve. We have had the opportunity to take VIP customers to the best sporting events such as the Qatar 2022 World Cup, Super Bowls, World Series, F1 and many more events.
We also propose dynamics and master promos where the prizes are trips to the best sporting events of the year.
Social Media
Our strategy is based on an “always on” focused on the main pillars of the industry with different graphic lines according to the sporting event or pillar. The content and copies (in and out) of the posts have accurate and interesting data for the bettor. A community manager will be assigned to the account with 24/7 follow up.
Brand Ambassadors
Brand ambassadors are an invaluable asset for any sports betting company to build trust with the bettor and for this you need a recognized representative who has affinity with them. We offer many proposals according to the segment you want to attack and also according to the budget and exclusivity if required.
Influencers and tipsters
As with brand ambassadors, we also offer different options depending on the segment and your budget. The industry is seeing an increase in options, which allows us to offer the best proposals. We are committed to achieving the best performance from influencers and tipsters, ensuring they provide maximum visibility and notoriety for the brand. In this vertical, we also offer sports legends that are highly sought-after and well-loved in the Mexican market. A legend could be a former Mexican National Team player
ATL (OOH)
These proposals are tailored to the client’s specific requirements, offering national, local or zone coverage options. As it is a high impact format, it works as a means of support for campaigns reinforcing brand awareness. Walls (buildings), screens, billboards, posters, mobile billboards, buses, under bridges, mupies, shopping malls, wall projections, subways and suburban trains, are some of the many outdoor options we offer.
BTL
This strategy is ideal for reaching a specific customer and at BetLogistics we like to propose creative and innovative ideas based on activations in stadiums, restaurants, fairs, golf tournaments, ATP tournaments, with fan clubs and more. We also have other more personalized and specific BTL options.
OTHER SERVICES
Production of Spots/TVCs
In case you require any type of production for a spot, we also have commercial partners who have worked with sports betting companies, which is a guarantee since they know the market environment and offer fresh and disruptive proposals.
Animation Studio
We offer what may be the least exploited original idea in the betting market, and we are sure that it will be a game-changer in the industry, as the possibilities are practically endless. This is an excellent option for a client who wants to break into the market in an original way.
Content videos
We can gather content anywhere in the Mexican Republic with specialized members of our team experienced in sponsorships and press.
Retail
We have operated points of sale within establishments and we know how to reach the target customer in a subtle way according to what the industry is allowed. Point of sale stands, campaigns, branding, and BTL activations are necessary actions for this vertical.
Merchandising
We can get any kind of souvenir, giveaway or branded item. T-shirts, jerseys, caps, balls, agendas, thermos, etc; items that can be given as gifts in exchange for a registration or deposit, for example.
We have contacts of suppliers of official merchandising of any league and/or sport.
Travel Logistics
We can handle any type of travel for your customers anywhere in the world. We have managed trips for 2 people up to groups of 20 people, all with a unique and personalized service, so you won’t have to worry about reservations and all the logistics that a trip implies.